At CPT we have developed our own Innovation and Product Incubation Approach which we apply to solve our clients’ problems. Whether you have a specific challenge, or are looking at blue sky opportunities, our innovation management approach leverages new and emerging technologies with the capability of our partners and clients to create game-changing business models and tools. If you’ve got a business problem you need help solving or have a high-quality product that needs some help to reach the right market, please let us know.
We are able to leverage this expertise to help our clients develop world leading Digital Transformation strategies incorporating all the advantages associated with engaging a workforce on the journey to adopting new and innovative technologies aligned with future customer and industry demands.
If you’ve got a business problem you need help solving or have a digital product that needs some help to reach the right market, please contact our digital team.
We work with clients to either facilitate idea generation workshops or work to pre-specified guidelines and boundaries to identify and develop conceptual ideas that are validated against market need and competitor evaluation to form a prioritised shortlist of concepts. These can be either as new commercial venture or as new product or service offering as part of an existing suite of offerings.
Digital Product Design
CPT implements a holistic digital product design approach, leveraging innovation management and the unique digital design skills of our partners. Whether you have a specific challenge, or are looking at blue sky opportunities, CPT digital product design can help you create game-changing products.
Incubation & Prototyping
Though our inhouse experience with technology-based experiments, joint ventures and our partnership with one of the world’s leading digital product designers we can quickly spin up prototypes and support the initial business stages of business development and validation.
Pilot / Proof of Concepts
Our decades of experience helping clients run pilots for technology and business change has provided a solid foundation for our ability to plan, build, initiate, and run pilot and proof-of-concept projects to validate the opportunity and suitability of solutions and provide recommendations for improvement as required. Our expert project managers provide a level of oversight and experience that allows for early identification of risks and adjustments to improve the end-state outcome.
Once your idea has been generated, solution tested and competitive advantage clear, developing an effective go-to-market strategy is a critical piece to ensure early traction. Go-to-market strategy is the plan of an organisation, utilising their inside and outside resources to deliver their unique value proposition to customers and achieve competitive advantage.
The go-to-market strategy for a new product or a service needs to cover target customers, your organisation, competition, market segmentation and channels.
We have an experienced consultant team that specialises in developing strategies that are grounded in practical and realistic delivery roadmaps targeted at providing the best results.
Management & Delivery
Our Innovation team manage the end-to-end innovation lifecycle for our clients. One of the key benefits of using CPT to manage and drive your innovation incubation is that you can dynamically flex and draw on the expertise that sits inside the larger CPT business and partner network.
CPT can provide the end-to-end management and delivery needed to drive your innovation and business development program and includes CEO/CTO, programmers, project managers, business analysts, key client account contacts and marketing experts.